4 Steps To Be A Successful Digital Content Creator. The most internet users in Indonesia are the youth generation included in the Millennial Generation (born in the 1980s-2000 range). Based on a recent survey of the Association of Internet Service Providers Indonesia (APJII) 2016, in the category of 20-24 years found 82 percent (22.3 million people) of the total population in the group and 80 percent (24 million people) in the 25-29 year group.
Other facts, social media is the most accessed type of internet with a percentage of 97.4 percent. Therefor, it is very unfortunate if the Millennial Generation don’t use the opportunity to create interesting and impacted content. Plus, the presence of sophisticated digital technology makes it easy to share our works.
At Rumah Millenials M-Talks event with the theme of Millenials Broadcasting Industry on Saturday (21/10/2017), Digital Expert and Executive Director of 1000 Startup Movement Indonesia Enda Nasution shared tips on creating creative content on social media.
Here are the steps to be a successful digital content creator:
Do Not be Afraid of Being Wrong
Enda insisted the most important thing to start creating content on social media is do not be afraid of being wrong. “Making that mistake is not a big deal. Especially if we do not have an audience. So, the important thing is to make the content first, ” explained Mr. Blogger Indonesia.
Being confident with yourself is one of the steps to be a successful digital content creator. Enda suggested to Indonesian millennials generation to be dare to produce something, either it is in the form of writing, picture, or video.
Look for More References
To deepen the topic of the content, Enda continued, expand your references or take a look the other content creator works. “It will give us more illustration to be able to know ‘who i want to be’.”
Pay Attention to The Communication
In addition to deepen the topic of the content, it is important for potential content creators to pay attention to the communication side so that content can be well-communicated to the audience. Determine who is the right audience for the given content to be more focused.
Not sure who the audience is? Survey! If the audience segmentation is millenials generation, then the content must be relevant to their needs.
These are the examples of successful creator content that might be your reference:
Well, that’s it the 4 Steps to be a successful digital content creator. Later you become a content creator, it takes consistency in providing creative content. Enda said the easiest motivation to stay consistent is to make the profession as a source of income. In addition, motivation can be gained through the ‘recognition’ of others by participating in various activities or competitions to expand the networking.
“Being a millenials generation is just once. It will never be repeated. You need to make good use of your time. Realize that whatever we are, who we are, we have influence to others. Do we want to be a bad influence or do we want to be a positive influence? If you want to get a lot of rewards, so be someone who is useful for others,” he concluded. (SJV)